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Retail Marketing Strategy: Delivering Shopper Delight

Retail Marketing Strategy: Delivering Shopper Delight

Paperback

Investing & FinanceManagementMarketing

ISBN10: 0749476915
ISBN13: 9780749476915
Publisher: Kogan Page
Published: Nov 24 2015
Pages: 296
Weight: 0.92
Height: 0.62 Width: 6.14 Depth: 9.21
Language: English
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.

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