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Retail Internationalization in China: Expansion of Foreign Retailers

Retail Internationalization in China: Expansion of Foreign Retailers

Hardcover

EconomicsManagementMarketing

ISBN10: 0230293379
ISBN13: 9780230293373
Publisher: Palgrave Macmillan
Published: Jul 19 2011
Pages: 208
Weight: 1.00
Height: 0.80 Width: 5.60 Depth: 8.50
Language: English
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.

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