Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Reinventing the Latino Television Viewer: Language, Ideology, and Practice

Reinventing the Latino Television Viewer: Language, Ideology, and Practice

Chávez, Christopher

Paperback

TelevisionGeneral ReferenceGeneral Sociology

ISBN10: 1498506658
ISBN13: 9781498506656
Publisher: Lexington Books
Published: Jul 24 2017
Pages: 182
Weight: 0.30
Height: 0.60 Width: 5.90 Depth: 9.00
Language: English
Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry--the exploitation of consumer markets and the suppression of Latino forms of speech.

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