Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Reinventing the Latino Television Viewer: Language, Ideology, and Practice

Reinventing the Latino Television Viewer: Language, Ideology, and Practice

Chávez, Christopher

Hardcover

TelevisionGeneral ReferenceGeneral Sociology

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ISBN10: 1498506631
ISBN13: 9781498506632
Publisher: Lexington Books
Published: Oct 30 2015
Pages: 180
Weight: 0.85
Height: 0.70 Width: 6.10 Depth: 9.10
Language: English
Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.

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