Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Red Letters and Red Dirt: Building Standards by Eliminating the Red Dirt Tax

Red Letters and Red Dirt: Building Standards by Eliminating the Red Dirt Tax

Oliver, Shawn

Paperback

Sports GeneralChristian LivingGeneral Education

ISBN13: 9798868532375
Publisher: Xulon Press
Published: Apr 21 2026
Pages: 146
Weight: 0.45
Height: 0.31 Width: 6.00 Depth: 9.00
Language: English

Every great leader faces one question: Am I building champions for a season, or people for a lifetime? For years, Coach O chased wins and paid the Red Dirt Tax, the hidden cost of prioritizing the scoreboard over integrity, leading to a personal and professional collapse.

This book is the blueprint for a transformational culture. It exposes the costly conflict between the transactional world of Red Dirt and the anchoring truth of the Red Letters, the ultimate standard of grace. Through the practical frameworks of Secured aWorth, Own It Posture, and the Wolfpack mentality, you will learn to eliminate fear-based leadership. Stop being a transactional Cow and become a disciplined Hunter. This is a non-negotiable guide to establishing a lasting standard that transforms your team, your home, and your life.

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