Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Reconceptualizing Emojis as a Universal Language in the Global South, Volume 1: The Evolution, Semiotics, and Cultural Dimensions of Emojis

Reconceptualizing Emojis as a Universal Language in the Global South, Volume 1: The Evolution, Semiotics, and Cultural Dimensions of Emojis

Minhas, Shahid
Fadipe, Israel
Salawu, Abiodun

Hardcover

General ReferenceLinguisticsGeneral Sociology

PREORDER - Expected ship date December 12, 2026

ISBN10: 3032289130
ISBN13: 9783032289131
Publisher: Palgrave MacMillan
Published: Dec 12 2026
Pages: 426
Language: English
This book offers a critical, grounded reexamination of emojis by turning analytical attention toward the Global South. Promoted as a universal language, emojis appear to transcend linguistic and cultural barriers, enabling rapid, symbolic expression across online platforms, yet this supposed universality is challenged when viewed through the lens of context and cultural specificity. Meanings attributed to emojis vary significantly across contexts, shaped by local languages, social norms, digital infrastructures, and histories of representation. And while scholarly interest in emoji communication is well-established, most existing research remains rooted in Euro-American contexts. This book interrogates how emojis are interpreted, adapted, and contested in diverse locations, including Nigeria, Zimbabwe, South Africa, Kenya, Tanzania, India, Malawi, Vietnam, Colombia, and Latin America more broadly. In these contexts, emojis function as tools of expression and as sites of identity negotiation, resistance, digital activism, and strategic branding.

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