Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Recasting the Disney Princess in an Era of New Media and Social Movements

Recasting the Disney Princess in an Era of New Media and Social Movements

Banh, Jenny
Barr, Alexis Woods
Roberts, Shearon

Paperback

Film StudiesGeneral Gender StudiesGeneral Sociology

ISBN10: 1793604037
ISBN13: 9781793604033
Publisher: Lexington Books
Published: Mar 8 2022
Pages: 386
Weight: 1.18
Height: 0.82 Width: 6.00 Depth: 9.00
Language: English
In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around woke, empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company's branding initiatives, programming, and films. The contributors in this collection study the company's most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

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General Gender Studies

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