Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Quiet Laws of Profit: 33 Rules for Building Demand Without Marketing

The Quiet Laws of Profit: 33 Rules for Building Demand Without Marketing

Vail, Roman

Paperback

Business GeneralInvesting & FinanceSelf-Help

Currently unavailable to order

ISBN13: 9798199960892
Publisher: Independently Published
Pages: 492
Weight: 1.44
Height: 1.10 Width: 6.00 Depth: 9.00
Language: English
There is a coffee shop one block from yours.

Their coffee is worse. Their service is slower. Their interior is uglier. They are always full. You are always empty.

You have read the marketing books. Run the ads. Hired the help. Posted every day for six months. None of it printed the result it promised.

YOU ARE NOT INVISIBLE. YOU ARE OPERATING WITHOUT THE LAWS.

For thirty years, business advice has been dominated by what this book calls The Loud Marketing Religion: the doctrine that more reach, more posts, more hustle, and more discount is the path to wealth. It is louder than ever. And the wealthiest operators of the last two hundred years did the opposite of everything it preaches.

They were quieter, not louder. They charged more, not less. They removed instead of added. They restricted access, not expanded it. They tested patience, not speed. They built waiting lists, not funnels.

There is a name for what they were doing.

THE QUIET OPERATING SYSTEM.

Thirty-three behavioral laws. Every one studied by a named, citable scientist whose work is reproducible: Cialdini, Kahneman, Iyengar, Loewenstein, Akerlof, Aronson, Asch, Worchel. Every one illustrated by real companies with documented outcomes: Hermes, Apple, Disney, Costco, Shake Shack, Berkshire Hathaway, Avis, Zappos, Ritz-Carlton.

Inside, you will learn:

- Why Danny Meyer kept Shake Shack's first kiosk at one window, and built a $1.6 billion company on the line that formed instead (Law 2).

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