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Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies
Hardcover
AccountingInvesting & FinanceMarketing
ISBN13: 9781041149071
Publisher: Routledge
Published: Jul 16 2026
Pages: 194
Weight: 1.02
Height: 0.50 Width: 6.14 Depth: 9.21
Language: English
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.
1 different editions
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