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Preismetriken Im Handel
Paperback
Series: Fokus Dienstleistungsmarketing
ISBN13: 9783658269579
Publisher: Springer Gabler
Published: Jun 25 2019
Pages: 195
Weight: 0.58
Height: 0.46 Width: 5.83 Depth: 8.27
Language: German
André Fecher untersucht die Auswirkungen von Preismetriken im Handel auf die kundenseitige Angebotsbeurteilung und die Verhaltensabsichten der Konsumenten. Die Ergebnisse seiner empirischen Studien zeigen, dass eine Variation der Preismetrik einen starken Einfluss auf die Preiswahrnehmung und die Kaufentscheidung entfaltet. Aus den Erkenntnissen der empirischen Untersuchungen leitet der Autor Implikationen für die Wissenschaft, die unternehmerische Praxis und den Verbraucherschutz ab.
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