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The Psychology of the Asian Consumer
Hardcover
ISBN13: 9780765644558
Publisher: Routledge
Published: Oct 27 2014
Pages: 174
Weight: 0.85
Height: 0.60 Width: 6.20 Depth: 9.10
Language: English
The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today's global economy and its focus on the Pacific Rim.
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