Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Psychology and Globalization: Cross-Cultural Perspectives on Business

Psychology and Globalization: Cross-Cultural Perspectives on Business

Rivera Vilchez, Krista Leonela
Rivera Vilchez, Mohema Alexandra

Paperback

General Sociology

ISBN10: 6209435068
ISBN13: 9786209435065
Publisher: Our Knowledge Publishing
Published: Dec 27 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: English
This book analyzes the relationship between cross-cultural psychology and international business to understand how culture influences human behavior in globalized contexts. Through recognized theories, it examines how values, norms, and perceptions shape communication, leadership, negotiation, and consumer behavior. It also addresses expatriate adaptation, digital transformation, global innovation and social responsibility, showing how psychological processes impact business management. The book highlights that emotional and cultural intelligence are essential competencies for leading diverse teams and facing today's challenges, while diversity can become a source of creativity if properly managed. Overall, the book offers a comprehensive vision that combines cultural analysis, international strategy and understanding of human behavior to strengthen competitiveness and promote more ethical and inclusive organizations.

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