Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi

Principles of Pricing: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi

Krishnamurthi, Lakshman
Vohra, Rakesh V.

Hardcover

AccountingInvesting & Finance

ISBN10: 1107010659
ISBN13: 9781107010659
Publisher: Cambridge University Press
Published: Mar 5 2012
Pages: 262
Weight: 1.15
Height: 0.90 Width: 6.20 Depth: 9.10
Language: English
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.

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