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Pricing Management and Practice

Pricing Management and Practice

Hardcover

Investing & FinanceMarketing

ISBN10: 1636513573
ISBN13: 9781636513577
Publisher: Vibrant Publishers
Published: Dec 26 2024
Pages: 408
Weight: 1.57
Height: 0.94 Width: 6.00 Depth: 9.00
Language: English

Explore the transformative insights of pricing with Pricing Management and Practice by Kent B. Monroe, a cornerstone in the Legend in Marketing series. This volume goes beyond theoretical frameworks to provide actionable strategies for pricing decisions that drive profitability and customer satisfaction. Monroe meticulously examines real-world pricing challenges, offering research-backed methods for setting, managing, and optimizing prices in competitive markets.

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Monroe, Kent B.

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Investing & Finance