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Practical Promotion: Action steps to grow small and medium-sized businesses with much more than advertising
Paperback
Publisher: Independently Published
Published: Jul 12 2026
Pages: 130
Weight: 0.40
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
- Plan a promotional campaign
- Allocate a reasonable budget
- Choose the right name for your business
- Create effective promotional messages
- Use personal selling successfully
- Generate word of mouth
- Use price changes to increase sales
- Engage creatively with social media
- Choose effectively between different media, broadcast, print and online
- Measure your success
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