Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Positioning and Branding Tourism Destinations for Global Competitiveness

Positioning and Branding Tourism Destinations for Global Competitiveness

Hashim, Rahmat
Mohd Hanafiah, Mohd Hafiz
Jamaluddin, Mohd Raziff

Paperback

Business GeneralTravel GeneralGraphic Design

ISBN10: 1522586326
ISBN13: 9781522586326
Publisher: Igi Global Scientific Publishing
Published: Jan 18 2019
Pages: 360
Weight: 1.37
Height: 0.75 Width: 7.00 Depth: 10.00
Language: English
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.

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