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ZXMOTO - A China Entrou em Pista: A ascensão da marca chinesa que decidiu desafiar as gigantes das desportivas
Paperback
Series: Sobre Motocicleta
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Publisher: Independently Published
Pages: 222
Weight: 0.67
Height: 0.47 Width: 6.00 Depth: 9.00
Language: Portuguese
A China entrou em pista.
Durante anos, muitos motociclistas olharam para as motos chinesas com desconfiança. E nem sempre sem razão.
Houve produtos frágeis, acabamentos pobres, peças difÃceis, assistência irregular e marcas que surgiam no mercado sem construir verdadeira confiança.
Mas a indústria mudou.
E a ZXMOTO tornou-se um dos sinais mais provocadores dessa transformação.
A China Entrou em Pista conta a história de uma marca chinesa que saiu de uma origem improvável para entrar no território mais emocional do motociclismo: as motos desportivas.
Por trás da ZXMOTO está a trajectória de Zhang Xue, um rapaz de origem humilde, filho de mecânico, que cresceu entre motores desmontados, ferramentas e o sonho de construir uma mota sua. Uma história que começa numa oficina e chega à competição internacional.
Da garagem à 820RR, da ambição industrial chinesa ao WorldSSP, das vitórias em Portimão à batalha pelo pós-venda, este livro acompanha o momento em que uma marca que poderia ter sido ignorada começou a obrigar o mundo das motos a olhar de novo.
Mas esta não é uma obra de propaganda.
A ZXMOTO ainda precisa provar durabilidade, assistência, peças, garantia, valor de retoma, continuidade e capacidade de permanecer. Vencer em pista muda a conversa. Construir confiança no mercado real é uma corrida muito mais longa.
Com linguagem narrativa, análise crÃtica e olhar estratégico, este livro mostra que a verdadeira batalha da ZXMOTO não termina na bandeira de xadrez.
Começa depois.
Na oficina.
Na estrada.
Nas mãos dos donos.
No tempo.
Porque vencer uma corrida muda a conversa.
Mas só permanecer muda a história.
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