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The Digital Endowment Playbook: Guia Global para Construir, Captar, Governar e Digitalizar Endowments e Fundos Patrimoniais
Paperback
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ISBN13: 9798180222855
Publisher: Independently Published
Published: Jun 5 2026
Pages: 582
Weight: 1.69
Height: 1.18 Width: 6.00 Depth: 9.00
Language: Portuguese
Publisher: Independently Published
Published: Jun 5 2026
Pages: 582
Weight: 1.69
Height: 1.18 Width: 6.00 Depth: 9.00
Language: Portuguese
A maioria das universidades e organizações da sociedade civil está a um ciclo de editais de uma crise de financiamento. Este livro mostra o caminho de saÃda.
Enquanto universidades americanas como Harvard e Yale constroem fundos permanentes de bilhões de dólares que geram renda independentemente de orçamentos públicos ou do humor dos doadores, a maioria das instituições fora dos Estados Unidos vive de edital em edital, perpetuamente vulnerável. O conhecimento existe. Os quadros jurÃdicos existem. Os doadores existem. O que falta à maioria das instituições é um roteiro claro e prático.
Enquanto universidades americanas como Harvard e Yale constroem fundos permanentes de bilhões de dólares que geram renda independentemente de orçamentos públicos ou do humor dos doadores, a maioria das instituições fora dos Estados Unidos vive de edital em edital, perpetuamente vulnerável. O conhecimento existe. Os quadros jurÃdicos existem. Os doadores existem. O que falta à maioria das instituições é um roteiro claro e prático.
The Digital Endowment Playbook oferece esse roteiro.
Escrito por uma profissional que trabalha com lÃderes de universidades e organizações da sociedade civil, este livro leva você dos primeiros princÃpios à implementação completa - cobrindo cada etapa do desenvolvimento de um endowment (ou fundo patrimonial, na terminologia brasileira) que os manuais costumam pular: o custo real da estruturação jurÃdica, a psicologia dos grandes doadores, as exigências de compliance de PLD/KYC e os modelos de governança de investimentos usados por Cambridge, ETH Zurique e Oxford.
A obra cobre o cenário dos endowments e a avaliação de prontidão institucional; a psicologia do doador e as campanhas de captação; os princÃpios de investimento, a alocação estratégica de ativos, os investimentos alternativos e a integração ASG; toda a pilha de compliance, da triagem de sanções à s doações transfronteiriças e à gestão de crise; estratégias de implementação com roteiros faseados; e a arquitetura emergente dos endowments programáveis.
Este livro é para você se lidera uma universidade, fundação ou organização da sociedade civil e quer ir além da dependência de editais; se assessora instituições em captação, finanças ou estratégia; ou se é doador ou consultor filantrópico que quer entender como as instituições constroem capacidade de longo prazo.
Este não é um levantamento teórico. É um guia de trabalho, escrito para quem precisa tomar decisões, ter conversas difÃceis com conselhos e explicar a grandes doadores por que isso leva mais tempo do que esperam - e por que vale a pena.
Escrito por uma profissional que trabalha com lÃderes de universidades e organizações da sociedade civil, este livro leva você dos primeiros princÃpios à implementação completa - cobrindo cada etapa do desenvolvimento de um endowment (ou fundo patrimonial, na terminologia brasileira) que os manuais costumam pular: o custo real da estruturação jurÃdica, a psicologia dos grandes doadores, as exigências de compliance de PLD/KYC e os modelos de governança de investimentos usados por Cambridge, ETH Zurique e Oxford.
A obra cobre o cenário dos endowments e a avaliação de prontidão institucional; a psicologia do doador e as campanhas de captação; os princÃpios de investimento, a alocação estratégica de ativos, os investimentos alternativos e a integração ASG; toda a pilha de compliance, da triagem de sanções à s doações transfronteiriças e à gestão de crise; estratégias de implementação com roteiros faseados; e a arquitetura emergente dos endowments programáveis.
Este livro é para você se lidera uma universidade, fundação ou organização da sociedade civil e quer ir além da dependência de editais; se assessora instituições em captação, finanças ou estratégia; ou se é doador ou consultor filantrópico que quer entender como as instituições constroem capacidade de longo prazo.
Este não é um levantamento teórico. É um guia de trabalho, escrito para quem precisa tomar decisões, ter conversas difÃceis com conselhos e explicar a grandes doadores por que isso leva mais tempo do que esperam - e por que vale a pena.
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