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Relações com Investidores como Intermediário da Literacia Financeira no Canadá
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ISBN10: 6208341191
ISBN13: 9786208341190
Publisher: Edicoes Nosso Conhecimento
Published: Nov 30 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208341190
Publisher: Edicoes Nosso Conhecimento
Published: Nov 30 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Portuguese
Desde a crise financeira de 2008, o governo canadiano e a indústria financeira criaram programas para ajudar os canadianos a melhorar a sua literacia financeira. No entanto, estes esforços não parecem estar a ser bem recebidos pelo público, uma vez que a investigação demonstrou que este continua a desconfiar da indústria financeira, dos consultores financeiros e demonstra hábitos financeiros pessoais pouco rigorosos. Como forma de restabelecer a confiança do público, as relações com os investidores e/ou as relações públicas podem ser capazes de melhorar a situação através da apresentação de mensagens educativas estratégicas e facilmente compreensÃveis, concebidas para promover a literacia financeira que ressoará junto dos canadianos. Embora muito tenha sido escrito sobre a literacia nas áreas da educação geral, dos meios de comunicação social e das finanças, muito pouca investigação foi realizada sobre as relações com os investidores e as comunicações financeiras, as relações públicas no que diz respeito à s relações com os investidores e a teoria das comunicações da profissão de relações com os investidores. Este trabalho de investigação examinará como e em que medida os profissionais de relações com investidores e/ou de relações públicas desempenham um papel de intermediários da literacia financeira no Canadá.
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