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Planeamento estratégico para melhorar o desempenho empresarial
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ISBN10: 620932410X
ISBN13: 9786209324109
Publisher: Edicoes Nosso Conhecimento
Published: Nov 25 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786209324109
Publisher: Edicoes Nosso Conhecimento
Published: Nov 25 2025
Pages: 68
Weight: 0.23
Height: 0.16 Width: 6.00 Depth: 9.00
Language: Portuguese
Em todo o mundo, as pequenas e médias empresas (PMEs) são cada vez mais reconhecidas como motores cruciais do desenvolvimento socioeconómico. A sua importância pode ser vista em aspetos como a criação de emprego, a produtividade, a inovação e a geração e distribuição de rendimentos, o alÃvio da pobreza, a base para o desenvolvimento e a melhoria das competências empresariais e a promoção de ligações a montante e a jusante em diversos setores da economia. Isto faz com que sejam consideradas a espinha dorsal do crescimento económico global e, por isso, exige a implementação adequada de planos bem formulados. Infelizmente, a maioria das PME não prepara planos estratégicos e mesmo aquelas que os preparam não os implementam de forma eficaz. A ênfase é colocada na implementação de boas estratégias, superando os desafios e utilizando-os como oportunidades. O livro destina-se a todos os empreendedores, em todos os nÃveis. Os empregadores e funcionários de várias organizações também devem ter um exemplar, uma vez que estão envolvidos no processo de planeamento de uma forma ou de outra, especialmente na implementação. Os investigadores também devem considerar este livro como um bom material de referência, para que o valor do planeamento estratégico nas PME seja claramente identificado.
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