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Estudo Sobre A Satisfação Do Consumidor Na Utilização De Telemóveis Samsung Em Coimbatore
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ISBN10: 6203920061
ISBN13: 9786203920062
Publisher: Edicoes Nosso Conhecimento
Published: Apr 28 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786203920062
Publisher: Edicoes Nosso Conhecimento
Published: Apr 28 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Portuguese
Este estudo centra-se na avaliação da satisfação dos consumidores de telemóveis Samsung em Coimbatore, para compreender os factores que moldam as experiências e os nÃveis de satisfação dos clientes. A Samsung, conhecida pela sua vasta gama de smartphones destinados a vários segmentos de mercado, conquistou uma base de clientes fiéis, sobretudo nos segmentos médio e superior. A investigação irá explorar a forma como a qualidade do produto, a perceção do preço, o serviço pós-venda e a reputação da marca contribuem para a satisfação geral do consumidor. Além disso, este estudo avaliará o impacto das pressões da concorrência, especialmente das marcas chinesas de smartphones como a Xiaomi e a Realme, no posicionamento da Samsung no mercado e na fidelidade dos clientes em Coimbatore.
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