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Étude Sur La Satisfaction Des Consommateurs Utilisant Des Téléphones Samsung À Coimbatore
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ISBN10: 6203920045
ISBN13: 9786203920048
Publisher: Editions Notre Savoir
Published: Apr 28 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786203920048
Publisher: Editions Notre Savoir
Published: Apr 28 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: French
Cette étude se concentre sur l'évaluation de la satisfaction des consommateurs de téléphones portables Samsung à Coimbatore, afin de comprendre les facteurs qui façonnent les expériences et les niveaux de satisfaction des clients. Samsung, connu pour sa large gamme de smartphones destinés à différents segments du marché, a acquis une clientèle fidèle, en particulier dans les segments moyen et haut de gamme. L'étude examinera comment la qualité du produit, la perception du prix, le service après-vente et la réputation de la marque contribuent à la satisfaction globale du consommateur. En outre, cette étude évaluera l'impact des pressions concurrentielles, en particulier des marques de smartphones chinoises telles que Xiaomi et Realme, sur le positionnement de Samsung sur le marché et la fidélité des clients à Coimbatore.
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