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Estratégias de marketing de recursos e serviços de informação
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ISBN10: 6208327199
ISBN13: 9786208327194
Publisher: Edicoes Nosso Conhecimento
Published: Nov 27 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208327194
Publisher: Edicoes Nosso Conhecimento
Published: Nov 27 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Portuguese
Atualmente, os recursos e serviços de informação que não são comercializados de forma eficaz e eficiente podem não ser muito utilizados. São necessárias mudanças radicais para reestruturar as bibliotecas tradicionais, especialmente as bibliotecas académicas, numa organização modernizada em que os recursos e serviços possam servir adequadamente a procura de informação básica do público. O único meio mais rápido e fiável de o conseguir é através do envolvimento ativo em actividades de marketing que impulsionarão não só a imagem da biblioteca, mas também aumentarão a qualidade dos serviços prestados, bem como melhorarão o patrocÃnio através de estratégias de marketing adequadas. Este livro foi, portanto, concebido para explorar a forma como as estratégias de marketing podem melhorar a qualidade dos serviços prestados e, também, como os utilizadores da biblioteca podem ter conhecimento dos vários serviços oferecidos pela biblioteca através da utilização de estratégias de marketing. Por conseguinte, é necessário que as bibliotecas e os bibliotecários se reposicionem para desenvolver actividades de marketing adequadas que resultem na prestação de serviços eficientes com recursos adequados. A população-alvo são os utilizadores da biblioteca, os investigadores e outros potenciais utilizadores. Os bibliotecários devem ser activos.
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