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Strategie di marketing delle risorse e dei servizi informativi
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ISBN10: 6208327180
ISBN13: 9786208327187
Publisher: Edizioni Sapienza
Published: Nov 27 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208327187
Publisher: Edizioni Sapienza
Published: Nov 27 2024
Pages: 76
Weight: 0.27
Height: 0.18 Width: 6.00 Depth: 9.00
Language: Italian
Oggi, le risorse e i servizi informativi che non sono commercializzati in modo efficace ed efficiente potrebbero non essere molto frequentati. Sono necessari cambiamenti radicali per ristrutturare le biblioteche tradizionali, soprattutto quelle accademiche, e trasformarle in un'organizzazione modernizzata in cui le risorse e i servizi siano in grado di soddisfare adeguatamente la ricerca di informazioni di base del pubblico. L'unico modo rapido e affidabile per raggiungere questo obiettivo è quello di impegnarsi attivamente in attività di marketing che non solo rafforzeranno l'immagine della biblioteca, ma aumenteranno anche la qualità dei servizi offerti e miglioreranno la frequentazione degli utenti attraverso adeguate strategie di marketing. Questo libro si propone quindi di esplorare come le strategie di marketing possano migliorare la qualità dei servizi offerti e come gli utenti della biblioteca possano essere consapevoli dei vari servizi offerti dalla biblioteca attraverso l'uso di strategie di marketing. Pertanto, è necessario che le biblioteche e i bibliotecari si riposizionino per svolgere un'adeguata attività di marketing che porti a fornire servizi efficienti con risorse adeguate. I destinatari sono gli utenti della biblioteca, i ricercatori e altri potenziali utenti. I bibliotecari devono essere attivi.
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