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Efeitos do materialismo no consumo de tatuagens
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ISBN10: 6208517397
ISBN13: 9786208517397
Publisher: Edicoes Nosso Conhecimento
Published: Feb 1 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Portuguese
ISBN13: 9786208517397
Publisher: Edicoes Nosso Conhecimento
Published: Feb 1 2025
Pages: 84
Weight: 0.27
Height: 0.20 Width: 6.00 Depth: 9.00
Language: Portuguese
Esta obra de Comportamento do Consumidor inspira-se na investigação anterior das ciências sociais sobre a tatuagem. Uma vez que as tatuagens adquiriram uma popularidade crescente nos últimos dez anos, os estudiosos do mercado começaram a estudar este fenómeno de uma perspetiva diferente. Assim, este trabalho fornece uma análise quantitativa do consumo de tatuagens na Europa de Leste, aplicando uma versão alargada da Teoria do Comportamento Planeado (Ajzen, 1991), com o efeito moderador da variável Materialismo (Richins & Dawson, 1992). Os dados foram recolhidos junto de europeus de leste tatuados e modelados através de Standard Equation Modeling (SEM).
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