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Effets du matérialisme sur la consommation de tatouages
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ISBN10: 6208517478
ISBN13: 9786208517472
Publisher: Editions Notre Savoir
Published: Jan 31 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786208517472
Publisher: Editions Notre Savoir
Published: Jan 31 2025
Pages: 88
Weight: 0.28
Height: 0.21 Width: 6.00 Depth: 9.00
Language: French
Cet ouvrage sur le comportement du consommateur s'inspire des recherches antérieures en sciences sociales sur le tatouage. Depuis que les tatouages ont acquis une popularité croissante au cours des dix dernières années, les spécialistes du marketing ont commencé à étudier ce phénomène d'un point de vue différent. Par conséquent, ce travail fournit une analyse quantitative de la consommation de tatouages en Europe de l'Est, en appliquant une version étendue de la théorie du comportement planifié (Ajzen, 1991), avec l'effet modérateur de la variable matérialisme (Richins & Dawson, 1992). Les données ont été recueillies auprès d'Européens de l'Est tatoués et modélisées à l'aide d'un modèle d'équation standard (SEM).
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