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ISBN10: 0399533613
ISBN13: 9780399533617
Publisher: Tarcher
Published: Feb 3 2009
Pages: 256
Weight: 0.50
Height: 0.68 Width: 5.48 Depth: 8.26
Language: English
ISBN13: 9780399533617
Publisher: Tarcher
Published: Feb 3 2009
Pages: 256
Weight: 0.50
Height: 0.68 Width: 5.48 Depth: 8.26
Language: English
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP! (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations.
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