Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Alan Opts Out

Alan Opts Out

Maum, Courtney

Hardcover

HumorGeneral FictionLiterary Fiction

Publisher Price: $29.00

ISBN10: 0316599107
ISBN13: 9780316599108
Publisher: Little Brown and Company
Published: Jun 2 2026
Pages: 352
Weight: 1.19
Height: 1.21 Width: 6.26 Depth: 9.49
Language: English
A BEST BOOK OF THE SUMMER: New York Times - Town & Country - Los Angeles Times - Goodreads - LitHub

FEATURED IN: People - A Cup of Joe - theSkimm - The Ezra Klein Show

Reading this book reminded me how much fun a novel can be. --Caro Claire Burke, author of Yesteryear

In this timely and comedic take on ambition, consumerism, and the sticker price of privilege, an ad exec who bombs the biggest pitch of his career decides to forgo capitalism and live off the land of his suburban Connecticut home. Perfect for readers of Rufi Thorpe and Taffy Brodesser-Akner.

Alan Anderson is a powerful advertising executive who has built a successful life and thriving business by making people buy stuff they don't actually need. He's up for the biggest pitch of his career and the account everyone wants, US Dairy: cow's milk sales are plummeting, and the C-Suite wants to see trendy oat milk kicked to the curb. But when an anarchist farmer tanks Alan's presentation, Alan bombs the pitch but ends the day with an epiphany. No longer will he exploit the insecurities of others in the service of capitalism. Alan is opting out.

This development is anathema to his wife, Vivian. She's just a few positive affirmations, a swimming pool, and an exacting series of social tests away from finally becoming part of the elite women's club, the Queen Annes, in their adopted town of Greenwich, Connecticut. As if contending with a daughter who wants to write plays (!) and another who has an unnatural empathy with animals isn't enough to manage, she can only watch as Alan moves into their backyard playhouse to live off the land and--worse--spend time with the family. But instead of shocking the neighbors, Alan's commitment to a less-is-more lifestyle seems to be catching on. Could everyone want what Alan's not selling?

Funny, sexy, intelligent, and poignant, Alan Opts Out is the most ambitious novel to date by celebrated author Courtney Maum, acclaimed for her stories that tackle big, chewy subjects of our post-modern America with wit and heart.

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