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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Politics of Emotions, Candidates, and Choices

The Politics of Emotions, Candidates, and Choices

Yates, Heather E.

Hardcover

PhilosophyGeneral Political ScienceUnited States Politics

ISBN10: 1137515260
ISBN13: 9781137515261
Publisher: Springer Nature
Published: May 14 2016
Pages: 139
Weight: 0.64
Height: 0.55 Width: 6.11 Depth: 8.47
Language: English
Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters' perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate's message, this analysis isolates specific emotional dimensions that were influential on voters' appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters' emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters' emotions are trusted as political knowledge and transferred to their beliefs about certain policies.

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