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The Political Marketing Revolution: Transforming the Government of the UK

The Political Marketing Revolution: Transforming the Government of the UK

Paperback

AccountingGeneral Political Science

ISBN10: 0719063078
ISBN13: 9780719063077
Publisher: Manchester Univ Pr
Published: Jun 24 2004
Pages: 256
Weight: 0.89
Height: 0.78 Width: 6.26 Depth: 9.16
Language: English
'The political marketing revolution' shows how marketing has permeated all political organisations in the UK including the monarchy, media, parliament and education. Politicans, professors and princes use marketing to identify demands and design a product to satisfy political consumers.

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General Political Science