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Political Marketing and British Political Parties (2nd Edition)
Paperback
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ISBN10: 0719077192
ISBN13: 9780719077197
Publisher: Manchester Univ Pr
Published: Aug 1 2008
Pages: 320
Weight: 1.10
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English
ISBN13: 9780719077197
Publisher: Manchester Univ Pr
Published: Aug 1 2008
Pages: 320
Weight: 1.10
Height: 1.00 Width: 6.00 Depth: 9.00
Language: English
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses.
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