Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Political Communication in Real Time: Theoretical and Applied Research Approaches

Political Communication in Real Time: Theoretical and Applied Research Approaches

Schill, Dan
Kirk, Rita
Jasperson, Amy E.

Hardcover

Series: Routledge Studies in Global Information, Politics and Societ

PhilosophyGeneral Political ScienceGeneral Sociology

ISBN10: 113894940X
ISBN13: 9781138949409
Publisher: Routledge
Published: Oct 13 2016
Pages: 310
Weight: 1.29
Height: 0.75 Width: 6.00 Depth: 9.00
Language: English

Much has been made of the speed and constancy of modern politics. Whether watching cable news, retweeting political posts, or receiving news alerts on our phones, political communication now happens continuously and in real time. Traditional research methods do not capture this changed, dynamic environment so it is time to recognize emerging ways of knowing how communication works. This book provides the first real assessment of methods used to study the new digital media environment. Top researchers in the field use continuous or real time response methods to explain how viewer attitudes can be measured over time, message effects can be pin-­pointed down to the second of impact, behaviors can be tracked and analyzed unobtrusively, and respondents can naturally respond on their smartphone, tablet, or even console gaming system. Leading practitioners in the field working for CNN, Microsoft, Google, and Twitter show how the approach is being innovatively used in the field.

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