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Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany
Hardcover
Series: Routledge Research in Political Communication
ISBN13: 9780415572187
Publisher: Routledge
Published: Feb 14 2011
Pages: 216
Weight: 1.06
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. This book offers an in-depth, comparative analysis of how interactive Web 2.0 tools are utilised by candidates and parties.
1 different editions
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