Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany

Political Campaigning, Elections and the Internet: Comparing the US, UK, France and Germany

Lilleker, Darren
Jackson, Nigel

Paperback

Series: Routledge Research in Political Communication

General ReferenceGeneral Political Science

ISBN10: 1032927119
ISBN13: 9781032927114
Publisher: Routledge
Published: Oct 14 2024
Pages: 212
Weight: 0.67
Height: 0.45 Width: 6.14 Depth: 9.21
Language: English

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.

Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view that the Internet is transforming elections while also mapping the role the Internet plays and performs for parties and candidates. Lilleker and Jackson offer in-depth analysis demonstrating how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised and evaluate the role of these tools in the marketing and branding of parties and candidates.

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