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Technologie informacyjne a reklama
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ISBN10: 6209973949
ISBN13: 9786209973949
Publisher: Wydawnictwo Nasza Wiedza
Published: May 6 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209973949
Publisher: Wydawnictwo Nasza Wiedza
Published: May 6 2026
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Polish
Jak widac w dzisiejszych czasach, wraz z uplywem czasu komunikacja korporacyjna ulega gwaltownemu rozwojowi. Dzisiejsza rewolucja w dziedzinie technologii informacyjnych ma ogromny wplyw na przekaz reklamowy, jego projektowanie, szerokie rozpowszechnianie oraz dotarcie do konkretnej grupy docelowej. Nie można zaprzeczyc, że w ostatnim czasie nastąpil rozwój technologii komunikacyjnych. Obejmuje on zarówno szybką ewolucję już istniejących technologii, jak i pojawienie się nowych rozwiązań telekomunikacyjnych i technologicznych, takich jak satelity, telewizja kablowa, światlowody, kasety wideo, plyty kompaktowe, komputerowe tworzenie obrazów oraz inne technologie komputerowe i cyfrowe itp. Jeszcze niedawno nie bylo możliwe przedstawianie odbiorcom reklam o charakterze iluzorycznym, podczas gdy dziś można przyciągnąc docelową grupę odbiorców do czegoś, co nie istnieje. Na przyklad osiedle mieszkaniowe nie zostalo jeszcze zbudowane i przypomina farmy, ale dzięki efektom komputerowym można zaprojektowac w reklamie przyszly plan, który móglby zostac zrealizowany, zarówno w mediach drukowanych, jak i elektronicznych. Dzięki technologii informacyjnej można dzielic się swoją wyobraźnią poprzez kampanię reklamową.
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