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Technologies de l'information et publicité
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ISBN10: 6209979068
ISBN13: 9786209979064
Publisher: Editions Notre Savoir
Published: May 11 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209979064
Publisher: Editions Notre Savoir
Published: May 11 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: French
Comme on peut le constater à l'heure actuelle, la communication d'entreprise connaît une expansion rapide au fil du temps. La révolution des technologies de l'information a aujourd'hui un impact considérable sur le message publicitaire, sa conception, sa large diffusion et sa capacité à atteindre précisément le public cible. On ne peut nier les progrès récents en matière de communication technologique. Ceux-ci englobent à la fois l'évolution rapide des technologies existantes et l'émergence de nouvelles technologies de télécommunication, telles que les satellites, la télévision par câble, la fibre optique, les cassettes vidéo, les disques compacts, la création d'images par ordinateur et d'autres technologies informatiques et numériques, etc. Il n'était pas possible, il y a encore peu, de présenter au public des publicités de type illusoire, alors qu'aujourd'hui, il est possible d'attirer le public ciblé vers un produit qui n'existe pas encore. Par exemple, un lotissement n'a pas encore été construit et ressemble à des champs, mais grâce aux effets spéciaux informatiques, le plan futur qui aurait pu être envisagé peut être conçu dans une publicité, que ce soit pour la presse écrite ou pour les médias électroniques. Grâce aux technologies de l'information, il est possible de partager son imagination à travers une campagne publicitaire.
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