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Przedstawienia Malezji w reklamach magazynów
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ISBN10: 6202472243
ISBN13: 9786202472241
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 1 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786202472241
Publisher: Wydawnictwo Nasza Wiedza
Published: Jul 1 2025
Pages: 128
Weight: 0.40
Height: 0.30 Width: 6.00 Depth: 9.00
Language: Polish
Wraz z rozwojem technologicznym w dziedzinie komunikacji i informacji kwestia tożsamości, jako jednej z podstawowych podstaw ksztaltowania i utrzymania istoty jednostki, spotkala się z nowymi podejściami i towarzyszyly jej pewne problemy, takie jak wielokrotna tożsamośc, alienacja i inne. Niniejsze badania koncentrują się na kwestii wizerunku Malezji i jej tożsamości narodowej, a także próbują uzyskac lepsze zrozumienie sposobów przedstawiania tożsamości Malezji poprzez obrazy reklamowe w magazynach publikowanych w Malezji. Ponieważ Malezja jest spoleczeństwem wielorasowym, skladającym się glównie z grup etnicznych Malajów, Chińczyków i Hindusów, w niniejszym badaniu przeanalizowano po dwa czasopisma dla każdej grupy etnicznej, aby reprezentowac każdą z nich. W niniejszym badaniu zastosowano analizę treści w celu odkrycia, jakie obrazy Malezyjczyków są przedstawiane w magazynach, czy promują one różnorodnośc etniczną i czy skupiają się glównie na innych grupach etnicznych. W tym kontekście niniejsze badania mają na celu zrozumienie, po pierwsze, w jaki sposób tożsamośc malezyjska jest przedstawiana w reklamach, a po drugie, jaki styl życia jest podkreślany za pomocą tych obrazów.
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