Sign-In
Cart
Polityka w warunkach spoleczeństwa konsumpcyjnego
Paperback
Please select the version of book you would like to purchase.
ISBN10: 6209975178
ISBN13: 9786209975172
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 30 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209975172
Publisher: Wydawnictwo Nasza Wiedza
Published: Apr 30 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
W niniejszym opracowaniu przeanalizowano, czy w Niemczech dochodzi do przejmowania metod reklamy produktowej przez reklamę polityczną. Praca poświęcona jest zatem tym metodom prowadzenia kampanii wyborczej, które znalazly się w centrum uwagi opinii publicznej wraz z wyborem Donalda Trumpa, choc eksperci znali je już wcześniej jako metody marketingowe. Na wstępie zdefiniowano kluczowe pojęcia - reklamę polityczną i reklamę produktową - oraz opisano stosowane w nich metody. Glówna teza pracy glosi, że spoleczeństwo funkcjonuje dziś jako rynek nie tylko dla ofert konsumenckich i rozrywkowych, ale także dla polityki. Oznacza to, że polityka konkuruje z innymi podmiotami. Polityka demokratyczna musi jednak byc dostrzegana, aby móc promowac swoje zamierzenia. Widocznośc stanowi zatem warunek legitymizacji polityki. Podstawą analizy są wywiady z ekspertami z dziedziny marketingu politycznego. Kluczowym elementem jest porównanie obu form reklamy.
Also in
General Sociology
I Can't Believe I Did That: The Game That Gives You Points for Sharing Awkward, Awesome, and Unforgettable Memories: Card Games
Nadelberg, David
Katcher, Neil
Other
$20.00
Solidarity: The Past, Present, and Future of a World-Changing Idea
Hunt-Hendrix, Leah
Taylor, Astra
Hardcover
$14.99
Designed for Hi-Fi Living: The Vinyl LP in Midcentury America
Schroeder, Jonathan
Borgerson, Janet
Paperback
From $11.99
Guerrilleros and Neighbours in Arms: Identities & Cultures of Anti-Fascist Resistance in Spain
Marco
Paperback
From $24.99
Urban Revolutions: Urbanisation and (Neo-)Colonialism in Transatlantic Context
Kipfer, Stefan
Paperback
$43.50
The Destiny of Modern Societies: The Calvinist Predestination of a New Society
Zafirovski, Milan
Paperback
$72.50
Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100
Kaku, Michio
Hardcover
$9.99
The Agrarian Seeds of Empire: The Political Economy of Agriculture in Us State Building
Bauerly, Brad
Paperback
$43.50
The Sociogony: Social Facts and the Ontology of Objects, Things, and Monsters
Worrell, Mark P.
Paperback
$43.50
Revolution and Its Alternatives: Other Marxisms, Other Empowerments, Other Priorities
Brass, Tom
Paperback
$43.50
What If?2: Additional Serious Scientific Answers to Absurd Hypothetical Questions
Randall Munroe
Paperback
$14.99
How to Be Less Stupid about Race: On Racism, White Supremacy, and the Racial Divide
Fleming, Crystal M.
Hardcover
From $12.99
You Have Stept Out of Your Place: A History of Women and Religion in America
Lindley, Susan Hill
Paperback
$55.10
The Day It Finally Happens: Alien Contact, Dinosaur Parks, Immortal Humans--And Other Possible Phenomena
Pearl, Mike
Paperback
$19.00
Building Communities from the Inside Out: A Path Toward Finding and Mobilizing a Community's Assets
Kretzmann, John P.
Paperback
$9.99
Something New Under the Sun: An Environmental History of the Twentieth-Century World
McNeill, J. R.
Paperback
$10.99
Screening Out the Past: The Birth of Mass Culture and the Motion Picture Industry
May, Lary
Paperback
$42.00
The Clash of Globalizations: Neo-Liberalism, the Third Way and Anti-Globalization
Kiely, Ray
Paperback
$30.00
Aging Out: An Exploration of Caregiving, Community, and How Americans Grow Old
Schiller, Lucy
Hardcover
$26.99
AI for Good: How Real People Are Using Artificial Intelligence to Fix Things That Matter
Tyrangiel, Josh
Hardcover
$27.55
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Paperback
$18.00
If Anyone Builds It, Everyone Dies: Why Superhuman AI Would Kill Us All
Yudkowsky, Eliezer
Soares, Nate
Hardcover
From $19.99
The Story of Your Life: How Social Media Shapes the Way We Experience Everything
Jezer-Morton, Kathryn
Hardcover
$27.00
Doing Small Things with Great Love: How Everyday Humanitarians Are Changing the World
Eubank, Sharon
Hardcover
$23.74
American Alt: A True Story of Madness and Friendship in a Fractured Country
Lockhart, Chris
Hardcover
$27.00
There Is No Place for Us: Working and Homeless in America (Pulitzer Prize Winner)
Goldstone, Brian
Hardcover
$28.50
Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online
Latifi, Fortesa
Hardcover
$28.50
The Culting of America: What Makes a Cult and Why We Love Them
Reed, Amy
Mestyanek Young, Daniella
Hardcover
$33.25
Shadow Before the Flame: The Hindenburg Disaster and the Prelude to War
Katz, Catherine Grace
Hardcover
$36.10
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
From $12.99
Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong--and What You Really Need to Know
Oster, Emily
Paperback
$17.10
Life After Cars: Freeing Ourselves from the Tyranny of the Automobile
Gordon, Doug
Naparstek, Aaron
Goodyear, Sarah
Hardcover
$26.60
The Tribe and I Have Spoken: The Definitive (Unofficial) Lore and Legacy from the Game's Smartest Surviving Loser
Cesternino, Rob
Kavutskiy, Alex
Hardcover
$30.40
Mailman: My Wild Ride Delivering the Mail in Appalachia and Finally Finding Home
Grant, Stephen Starring
Paperback
$17.10
Let This Radicalize You: Organizing and the Revolution of Reciprocal Care
Hayes, Kelly
Kaba, Mariame
Paperback
From $10.99
Scream with Me: Horror Films and the Rise of American Feminism (1968-1980)
Johnson, Eleanor
Hardcover
$27.00
Freedom Is a Constant Struggle: Ferguson, Palestine, and the Foundations of a Movement
Davis, Angela Y.
Paperback
From $10.99
Pay Attention: How the Algorithms and Media Wars Are Suppressing Truth and Rewiring Your Brain
Pakman, David
Hardcover
$28.50
The Power Broker (Pulitzer Prize Winner): Robert Moses and the Fall of New York
Caro, Robert A.
Paperback
$25.20
Who We Are Becoming Matters: The Courage, Wisdom, and Aloha We Need in a Timeplace of Collapse
Wong, Norma Kaweloku
Paperback
$17.96
Girl on Girl: How Pop Culture Turned a Generation of Women Against Themselves
Gilbert, Sophie
Paperback
$18.00
One Bad Mother: In Praise of Psycho Housewives, Stage Parents, Momfluencers, and Other Women We Love to Hate
Dickson, Ej
Hardcover
$27.00
Te vas a morir y todavía no has empezado a vivir: 29 principios para vivir mejor (y con más sentido)
Moreno Montana, Uli
Falces, Laura
Paperback
$16.79
Prophecy: Prediction, Power, and the Fight for the Future, from Ancient Oracles to AI
Veliz, Carissa
Hardcover
From $19.99
From Life Itself: Turkey, Istanbul, and a Neighborhood in the Age of Erdoğan
Hansen, Suzy
Hardcover
$27.00
In Sickness and in Health: Love Stories from the Front Lines of America's Caregiving Crisis
Mauldin, Laura
Hardcover
$27.00
Street Smarts: Trust Your Instincts, Outsmart Danger, and Stay Safe in a World That Isn't
Eve, Dannah
Hardcover
$25.65
Our Minds Were Always Free: A History of How Black Brilliance Was Exploited--And the Fight to Retake Control
Davis, Lisa E.
Hardcover
$26.10
When Everyone Knows That Everyone Knows . . .: Common Knowledge and the Mysteries of Money, Power, and Everyday Life
Pinker, Steven
Hardcover
From $14.99
How to Break Up with Your Phone, Revised Edition: The 30-Day Digital Detox Plan
Price, Catherine
Paperback
$15.19
Killers of Roe: My Investigation Into the Mysterious Death of Abortion Rights
Littlefield, Amy
Hardcover
$27.00
Midnight in Chernobyl: The Untold Story of the World's Greatest Nuclear Disaster
Higginbotham, Adam
Paperback
From $12.99
Las Como Hablar para que Los Ninos Escuchen: y Como Escuchar para que los Ninos Hablen
Faber, Adele
Mazlish, Elaine
Paperback
$12.99
One Nation Under Blackmail - Vol. 1: The Sordid Union Between Intelligence and Crime That Gave Rise to Jeffrey Epstein, Vol.1
Webb, Whitney Alyse
Paperback
$23.70
Hated by All the Right People: Tucker Carlson and the Unraveling of the Conservative Mind
Zengerle, Jason
Hardcover
$26.60
Mailman: My Wild Ride Delivering the Mail in Appalachia and Finally Finding Home
Grant, Stephen Starring
Hardcover
From $14.99
Nostalgic Word Search for Adults and Seniors (Large/Big Print) (Large Print Edition)
Press Books, D&e
Paperback
$10.99