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La politica nelle condizioni della società dei consumi
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ISBN10: 6209808859
ISBN13: 9786209808852
Publisher: Edizioni Sapienza
Published: Apr 30 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786209808852
Publisher: Edizioni Sapienza
Published: Apr 30 2026
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Italian
Lo studio esamina se in Germania si stia verificando un trasferimento dei metodi della pubblicità di prodotto alla pubblicità politica. Il lavoro si concentra quindi su quelle strategie elettorali che sono finite sotto i riflettori dell'opinione pubblica con l'elezione di Donald Trump, ma che erano già note agli esperti come tecniche di marketing. Innanzitutto vengono definiti i concetti chiave di pubblicità politica e pubblicità di prodotto e ne vengono descritti i metodi. La tesi centrale del lavoro è che oggi l'opinione pubblica funge da mercato, non solo per le offerte di consumo e di intrattenimento, ma anche per la politica. Ciò significa che la politica è in concorrenza con altri fornitori. La politica democratica deve tuttavia essere percepita per poter promuovere i propri progetti. La visibilità rappresenta quindi il presupposto per la legittimazione della politica. La base dell'analisi è costituita da interviste con esperti di marketing politico. La componente centrale è il confronto tra le due forme di pubblicità .
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