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Opowiadanie historii zamiast klasycznego reportażu - dzisiejsze relacje sportowe
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ISBN10: 6209485731
ISBN13: 9786209485732
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 22 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209485732
Publisher: Wydawnictwo Nasza Wiedza
Published: Dec 22 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Polish
Dziennikarstwo się zmienia. W dzisiejszych czasach nie wystarczy już tylko przekazywac informacje. Tworzenie treści medialnych wiąże się teraz z takimi pojęciami jak personalizacja, emocjonalizacja i tabloidyzacja. To kluczowe elementy storytellingu, które dokladnie opisano w książce. Zmiana ta wynika z cyfryzacji. Ze względu na różnorodnośc kanalów komunikacyjnych i boom mediów internetowych próbuje się nadac wlasnym treściom jak najbardziej rozrywkowy charakter. W końcu wszystkie media mają jeden cel: byc czytane i oglądane. Co to oznacza dla dziennikarstwa przyszlości, można przeczytac w książce. Autor przyjrzal się w niej w szczególności relacjom sportowym w niemieckich dziennikach.
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