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Le storytelling remplace le reportage classique - Le reportage sportif aujourd'hui
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ISBN10: 6209414060
ISBN13: 9786209414060
Publisher: Editions Notre Savoir
Published: Dec 22 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: French
ISBN13: 9786209414060
Publisher: Editions Notre Savoir
Published: Dec 22 2025
Pages: 64
Weight: 0.22
Height: 0.15 Width: 6.00 Depth: 9.00
Language: French
Le journalisme est en pleine mutation. Aujourd'hui, il ne suffit plus de diffuser de l'information brute. La production de contenus médiatiques est désormais indissociable de notions telles que la personnalisation, l'émotionnalisation et la tabloïdisation. Ce sont là les éléments clés du storytelling, qui sont expliqués en détail dans le livre. Cette évolution est due à la numérisation. En raison de la diversité des canaux de communication et de l'essor des médias en ligne, on tente de rendre ses propres contenus aussi divertissants que possible. Car après tout, tous les médias poursuivent un seul et même objectif: être lus, être vus. Ce que cela signifie pour le journalisme de demain, c'est ce que révèle le livre. L'auteur y jette un regard particulier sur la couverture sportive dans les quotidiens allemands.
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