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Nation Branding
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ISBN10: 6202419091
ISBN13: 9786202419093
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 17 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786202419093
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 17 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
Narody poprzez swoje dzialania niemal nieprzerwanie wysylają komunikaty i informacje o sobie. Na podstawie tych informacji i wielu innych skojarzeń w umyslach ludzi powstaje określony wizerunek kraju. Nation Branding oznacza próbę wywarcia (pozytywnego) wplywu na wizerunek kraju w kraju i za granicą, podobnie jak w przypadku marki handlowej. Niniejsza praca ma na celu przede wszystkim analizę marki kraju, jakim są Niemcy, ze szczególnym uwzględnieniem mistrzostw świata w pilce nożnej w 2006 roku. W centrum uwagi znajduje się zatem samoocena Niemców oraz postrzeganie ich przez innych. Na podstawie uzyskanych wyników zbadane zostanie, w jakim stopniu dzialania podjęte podczas mistrzostw świata w 2006 roku zapewniają trwalośc wizerunku Niemiec.
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