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Nation branding
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ISBN10: 6202419105
ISBN13: 9786202419109
Publisher: Edizioni Sapienza
Published: Aug 17 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786202419109
Publisher: Edizioni Sapienza
Published: Aug 17 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Italian
Attraverso le loro attività , le nazioni trasmettono quasi incessantemente messaggi e informazioni su se stesse. Sulla base di queste informazioni e di numerose altre associazioni, nella mente delle persone si forma una determinata immagine del Paese. Il nation branding è il tentativo di influenzare (in modo positivo) l'immagine di un Paese all'interno e all'estero, in modo simile a un marchio commerciale. Il presente lavoro si occupa essenzialmente di analizzare il marchio nazionale Germania, con particolare attenzione ai Campionati mondiali di calcio del 2006. L'attenzione di questo lavoro si concentra quindi anche sull'immagine che i tedeschi hanno di sé stessi e sull'immagine che gli altri hanno di loro. Sulla base delle conoscenze acquisite, si cerca poi di rispondere alla domanda in che misura le misure adottate in occasione dei Mondiali del 2006 garantiscano la sostenibilità dell'immagine della Germania.
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