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Marketing treści: wskazówki dotyczące skutecznego wdrożenia
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ISBN10: 6630382706
ISBN13: 9786630382709
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 24 2026
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786630382709
Publisher: Wydawnictwo Nasza Wiedza
Published: Aug 24 2026
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Polish
Proces wdrażania content marketingu byl dotychczas badany co najwyżej fragmentarycznie. Większośc publikacji i badań dotyczących najlepszych praktyk skupia się na trafności treści i ich wdrażaniu. Jest to zaskakujące, biorąc pod uwagę, że wprowadzenie content marketingu jako zlożonego procesu zarządzania zmianą stanowi dla przedsiębiorstw poważną przeszkodę. Niniejsza praca magisterska analizuje zatem proces wdrażania marketingu treści i przedstawia konkretne zalecenia dotyczące dzialań. Wynikiem niniejszej pracy jest 15-punktowa lista kontrolna dla kadry kierowniczej najwyższego szczebla, która sluży jako podstawa do podejmowania decyzji. Wszystkie zalecenia opierają się na syntezie dostępnej literatury oraz opiniach ekspertów. W ramach niniejszej pracy przeprowadzono pisemne wywiady z dziesięcioma ekspertami ds. marketingu treści z obszaru niemieckojęzycznego.
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