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Content marketing: consigli per un'implementazione di successo
Paperback
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ISBN10: 6630385268
ISBN13: 9786630385267
Publisher: Edizioni Sapienza
Published: Aug 24 2026
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786630385267
Publisher: Edizioni Sapienza
Published: Aug 24 2026
Pages: 100
Weight: 0.32
Height: 0.24 Width: 6.00 Depth: 9.00
Language: Italian
Finora il processo di implementazione del content marketing è stato analizzato, nella migliore delle ipotesi, in modo frammentario. La maggior parte delle pubblicazioni e degli studi sulle best practice si concentra sulla rilevanza e sull'attuazione. Ciò stupisce, in quanto l'introduzione del content marketing, in quanto processo complesso di gestione del cambiamento, rappresenta un ostacolo significativo per le aziende. La presente tesi di laurea magistrale analizza quindi il processo di implementazione del content marketing e fornisce raccomandazioni concrete. Il risultato di questo lavoro è una checklist di 15 punti destinata ai dirigenti di livello C, che funge da base decisionale. Tutte le raccomandazioni si basano sulla sintesi della letteratura esistente e sulle dichiarazioni degli esperti. Nell'ambito di questo lavoro sono state infatti condotte interviste scritte con dieci esperti di content marketing provenienti dall'area di lingua tedesca.
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