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Looking Outside The Castle: Wizerunek korporacji w mediach wizualnych
Paperback
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ISBN10: 6208798418
ISBN13: 9786208798413
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 28 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786208798413
Publisher: Wydawnictwo Nasza Wiedza
Published: Mar 28 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Polish
Korporacje tworzą wizerunki i awatary, które dzialają na rzecz wzmocnienia w świadomości spolecznej idei, że mają one osobiste tożsamości, które można poznac, polubic, a nawet polubic. Wszyscy znamy i rozumiemy znaczenie lub charakter Myszki Miki, Pulkownika Sandersa lub Ronalda McDonalda. Te obrazy są dla nas tak znajome, jak tylko mogą byc. Jednak większośc z nas nie potrafi powiedziec, jak to się stalo i kiedy. Henrietta Ashworth umieszcza tę dziwną sztuczkę obok historii korporacji i amerykańskiej tożsamości, jednocześnie badając, w jaki sposób obrazy takie jak te są wykorzystywane, zarówno wywrotowo, jak i w inny sposób, w kulturze wizualnej, oraz w jakim stopniu możliwe jest przeciwstawienie się lub obalenie agendy korporacyjnej za pomocą filmu, zarówno narracyjnego, jak i dokumentalnego. W ten sposób Looking Outside The Castle analizuje sposoby, w jakie kultura wizualna jest informowana, interpelowana i nieuchronnie pod wplywem narracji, które wielkie korporacje piszą dla siebie, i pyta: czy możemy kiedykolwiek wyjśc poza magiczny zamek i zobaczyc go takim, jakim jest naprawdę? Czy też nasz widok musi byc na zawsze przeslonięty jego murami?.
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