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Guardare oltre il castello: l'immagine aziendale nei media visivi
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ISBN10: 620879840X
ISBN13: 9786208798406
Publisher: Edizioni Sapienza
Published: Mar 28 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Italian
ISBN13: 9786208798406
Publisher: Edizioni Sapienza
Published: Mar 28 2025
Pages: 56
Weight: 0.19
Height: 0.13 Width: 6.00 Depth: 9.00
Language: Italian
Le aziende creano immagini e avatar che contribuiscono a rafforzare l'idea nell'opinione pubblica che abbiano identità personali riconoscibili, simpatici, persino popolari. Tutti conosciamo e comprendiamo il significato o il carattere di Topolino, Colonnello Sanders o Ronald McDonald. Queste immagini ci sono familiari quanto qualsiasi altra immagine. Eppure la maggior parte di noi non saprebbe dire come o quando ciò sia accaduto. Henrietta Ashworth colloca questo strano gioco di prestigio accanto alla storia dell'azienda e dell'identità americana, esaminando al contempo come immagini come queste siano utilizzate, in modo sovversivo e non, nella cultura visiva, e fino a che punto sia possibile opporsi o sovvertire l'agenda aziendale per mezzo del cinema, narrativo o documentario. In tal modo, Looking Outside The Castle esamina i modi in cui la cultura visiva è informata, interpellata e inevitabilmente influenzata dalle narrazioni che le grandi aziende scrivono per se stesse, e si chiede: possiamo mai uscire dal castello magico e vederlo per quello che è realmente? O la nostra vista deve essere per sempre oscurata dalle sue mura?
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