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Jingle polityczny
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ISBN10: 6209228704
ISBN13: 9786209228704
Publisher: Wydawnictwo Nasza Wiedza
Published: Nov 4 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209228704
Publisher: Wydawnictwo Nasza Wiedza
Published: Nov 4 2025
Pages: 60
Weight: 0.21
Height: 0.14 Width: 6.00 Depth: 9.00
Language: Polish
Celem niniejszej pracy jest udostępnienie osobom zainteresowanym, a także studentom kierunków związanych z komunikacją spoleczną, a dokladniej z reklamą i promocją, treści dotyczących jingli reklamowych. Praca dotyczy konkretnie jingli politycznych. Dla studentów reklamy ważne jest, aby wiedziec, że jingle jest bardzo przydatnym narzędziem w rozwoju każdego przedsięwzięcia lub produktu, a w przypadku kandydatów na stanowiska wybieralne nie może byc inaczej. Autorka dokonuje więc analizy dyskursu obecnym w niektórych jinglach, które przedstawialy postac kobiety w reklamie wyborczej w stanie Rio Grande do Norte w pierwszej dekadzie XXI wieku. Treśc jest również przeznaczona dla tych, którzy chcą dowiedziec się nieco więcej o procesie tworzenia reklam.
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