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Estetyka reklamy
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ISBN10: 6209627358
ISBN13: 9786209627354
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 27 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209627354
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 27 2026
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: Polish
Od setek lat, kiedy to na targowiskach Babilonu reklamowano się za pomocą wyrytych w kamiennych tablicach pism klinowych, reklama coraz bardziej zakorzeniala się w naszym spoleczeństwie. Wraz z zalewem produktów w dzisiejszych czasach, który rozpocząl się już w epoce rewolucji przemyslowej, ta penetracja codzienności osiąga szczyt w postaci akceptacji w konsensusie spolecznym. Postawy krytyczne wobec systemu, takie jak w powieści Aldousa Huxleya Nowy wspanialy świat, coraz częściej pojawiają się w literaturze i giną w ogólnej euforii konsumentów. I chociaż tylko w Niemczech średnio 3000 komunikatów reklamowych dziennie dociera do konsumentów, ich apetyt wydaje się nie byc jeszcze zaspokojony. Jedno jest pewne: obecna wszechobecnośc reklamy nie bylaby możliwa bez pozytywnego nastawienia ludzi do niej. Ale skąd się ono bierze?
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