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Elastyczne wymagania dotyczące tekstu jako czynniki wplywające na koszty produkcji
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ISBN10: 6209656420
ISBN13: 9786209656422
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 19 2026
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Polish
ISBN13: 9786209656422
Publisher: Wydawnictwo Nasza Wiedza
Published: Feb 19 2026
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: Polish
Wydawcy dzienników muszą obecnie zmagac się z poważnym przeciwnikiem: ceną cyfryzacji. Jak wydawca może utrzymac koszty produkcji na jak najniższym poziomie, a jednocześnie tworzyc medium przyjazne dla czytelnika, bogate w informacje i aktualne? Jakie czynniki odgrywają tu decydującą rolę? Niniejsza praca wyjaśnia, na podstawie czterotygodniowego okresu badawczego na przykladzie Kölner Stadtanzeiger, w jakim stopniu elastyczne zamawianie tekstów przez redakcję może zminimalizowac koszty produkcji wydania, a tym samym skutecznie obniżyc koszty wydawnictwa. Oprócz korzyści ekonomicznych, dodatkowo chronione jest środowisko naturalne. Male dzialania przynoszą znaczące efekty...
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